Theworld'ssour,intosweetopportunity.

Where information is complex and trust is scarce, we build services people actually use.

Why lemon?

WHY LEMON?

We look beyond industriesto find the signal in a problem.

What others avoid as something sour, we see as a signal that something should work better. Where information is scattered, trust is scarce and choices are difficult, we use technology and content to build services people actually use.

  1. Scattered information
  2. Not enough trust
  3. Difficult choices
How we turn problems into services

Start from the problem

The more complex the information, the deeper we go.

Organize with technology

We simplify scattered information and processes.

Answer with service

The answer must be a service people actually use.

CURRENT SERVICES

What we have built so far

Used cars were the first market we explored in depth. Three services now tackle its problems of transactions, operations and trust.

Carinder

For dealership owners: contracts and finance, managed in one place

Visit site
Newspaper articles about used car fraud
Carinder1 / 3

Owners could not check every dealer deal, so fraud and disputes were their burden.

The purchase agreement screen in the Carinder app
Carinder2 / 3

From purchase agreements to dispute records and account checks.

The Carinder owner dashboard
Carinder3 / 3

From contracts to dealer and cash flow, your whole operation on one screen.

Whochoo

Korean used cars, sold direct to global buyers

Visit site
An overseas buyer looking for trusted cars and a Korean dealer looking for buyers
Whochoo1 / 3

Buyers could not find trusted cars, and dealers could not reach buyers abroad.

An export ship and the Whochoo live bidding and chat screens
Whochoo2 / 3

Find verified dealers and close deals via bidding and Special Offer.

The Whochoo website home screen
Whochoo3 / 3

We hope cross-border deals feel as easy as local ones.

SK V1 Motors

100% real listings: a new standard for used cars

Visit site
A customer checking a car on their phone at a used car complex
SK V1 Motors1 / 3

When buying a car, the problem was always trust.

The SK V1 Motors partner and buyer app screens
SK V1 Motors2 / 3

So every screen shows 100% real, direct listings you can trust.

The SK V1 Motors website home screen
SK V1 Motors3 / 3

We hope people choose cars with excitement, not doubt.

THE PROBLEMS AHEAD

We are looking for the next lemon.

The way we solve problems is not limited to used cars. We are looking next at markets where information is abundant, but good decisions are still difficult.

  • Real estate auctions

    Turning complex rights and procedures into an experience anyone can understand

  • Everyday economics

    Making useful B2C content that gives people better reasons to choose

team@madeinlemon.com
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